Title: What Every Business Person Should Know About Trademarks - But Doesn’t
Presented by the Clayton Chamber of Commerce - Led by Don Kelly with Evans & Dixon
A. A no-fluff, no-filler discussion, with added bits of humor, designed to educate on the fundamental concepts, benefits and liabilities associated with trademarks.
B. Who should come? Anyone whose company or clients could benefit from understanding intellectual property assets and liabilities: company decision makers, marketing professionals, accountants, bankers and in-house counsel
C. Understanding a few simple rules of law can go a long way to enhancing business skills and cutting legal bills. One will take-away points regarding trademarks that will help in their business.
Take-Away Points include:
a. How mark rights arise.
b. About the different kinds of trademarks.
c. How trademark law protects designs, colors, sounds and even smells.
d. How trademarks vary in strength.
e. How to protect and enhance trademark rights.
f. How the internet and social media affect rights and liabilities.
g. Liability prevention steps.
h. Trends in the law.
i. The cost of searching and registering marks.
j. Want to know about a particular area of trademark law?