Brevity and Clarity are Key to Brand Management

Brand management has a lot to learn from online dating. But it doesn’t sound like these have anything in common, does it? Sarah Willersdorf, Partner and Managing Director of The Boston Consulting Group (BCG), believes they have more in common than we think.

In her TedTalk, Willersdorf outlines three key things that brands can pull from online dating apps in order to increase their success. If online daters can clearly market themselves in five pictures and a few sentences, why can’t successful brands? For Willersdorf, brevity is key. Brands need to market themselves clearly, provide data-driven services, and be precise in their messaging.

Check out Willersdorf’s talk below to hear her full take on how these topics connect.