Alex Caspero is passionate about food. As a Registered Dietician, owner of Delish Knowledge, and co-founder of Plant-Based Juniors, she has to be! Alex specializes in plant-based diets, weight management, and sports nutrition, as well as working as work as a Nutrition Communications consultant, freelance writer, speaker, and spokesperson. With Plant-Based Juniors, Alex and her co-founder focus on plant-based prenatal and pediatric nutrition.Read More
“I remember back when I started my first company, the word "brand" was so confusing to me. Is that the logo? Does it mean the same thing as ‘company’? What is it? Being the math nerd that I am, I wanted a concrete, tangible ‘thing’ to really understand the term.
Although the definitions of ‘brand’ didn’t land for me, when people used examples like Starbucks, Lululemon, and Apple, I finally understood.
Those companies are so much more than the products they sell. It’s about the feeling they create and what they stand for.”Read More