While it might sound like having as many customers or clients as possible is the key to business success, not all clients are a good fit and if you don’t choose who you want to do business with, your customers will choose you (and it may not be a win)! With 15+ years of sales management experience, Kristie Jones of Sales Acceleration Group will help you understand your Ideal Customer Profile (ICP) and how it can help you plan or adjust your products or services, as well as your marketing strategy to make sure you’re seeking the best prospects. Join Kristie as she walks you through the process of determining who your Ideal Customer is and what tools you will need to attract them.
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